However his philosophy is so much more than hairstyling. This is why g morethanhair® realizes an idea existing for years, also adding to the character of Gino hair salons, affirming that their primal goal is not the commercial part, but the overall artistic image. Music is necessary in Gino's hair salons. The need for alternative choices as a sign of our times, gave birth to after hours. gino artistic team is created in order to present his collections. He invests in the training of his associates with seminars of his own trends. He also believes in the hosting of his customers in the best way and with the proper service. This is why today the Group of the eight Gino fashion salons (Maroussi, Heliopolis, Glyfada, Voula, Varkiza, Pangrati, Hilton area, Nea Smyrni) operates under his own guidelines and personal contribution, and not as a faceless franchise company.
But in 1995 the two pioneering artists decide to follow different paths. Gino continues his successful career in the world of hairdressing, by revealing his passion, his talent and his knowledge concerning the trends of fashion, in every case. He presents the first gino collection, which is named "minimal" and signals the new form of art, which is born from the chic and street style. In an era when time is precious for every woman, he presents his next collection, named "fastforward-ff" and depicting the pulse of the modern Greek woman. Gino's facilities are renovated and expanded, in order to respond successfully to the trends of Gino and his associates. "...simply gino" is one of his strongest collections, as it shows that everything is simple. Hair, colour, styling, simply gino.