Gino Booras presence in hair industry begins in the 60s’. Entering his studies in London where after many accomplishments in just 2 years of stay, he moved to the other side of the Atlantic Ocean, to Canada. There as a talented hairstylist he takes part in several competitions and wins many awards among other acclaimed and world-famous hairstylists. At the time that the hippie movement was in its pick he dare to create his own philosophy. Music played a big role in fuelling Gino’s inspiration and creativity thus he is greatly affected by the music sound of his era. His innovative ideas was came from Frank Sinatra’s reborn career and the rock and roll sounds of Elvis Presley. Gino’s career continues in New York, USA. He will be well known for his entrepreneurial inspirations, creations and for sophisticated European style. Las Vegas is one of the many cities where his name was known and his creations dazzled the public.
A new start in Greece
His love for Greece in combination with his subversive personality leads him to take a step forward in the Greek beauty industry. In the mid-70s’ he established his first hair salon at Hilton’s area collaborating with Dino. The Greeks response was outstanding. His talent, quality and innovative ideas was much appreciated by Greek women. Finesse, elegance and the most up to date hairstyles was their trademark. The stores who attended on this trend have rapidly growing. The core of this attempt was Glyfada’s area store (I. Metaxa Street) where Athens’ celebrities and high society at that time gathered.
The continuation of a successful career
In 1995 the two pioneer artists decide to follow separate paths. Gino continues his successful career in hairstyling highlighting the passion talent and knowledge in fashion trends. His first hair styles collection ever, was called “minimal”. This collection marks its new art influenced by chic street style. In a period of time where women’s personal time was valuable, he introduced his next hair style collection which called “fast forward-ff” following Greek woman’s pulse. His salons renewed and elevated so as to fit perfectly Ginos’ and partner’s trends. One of the most iconic and powerful hairstyle collection was the “Simply Gino” as it shows that everything is simple hair, colour, styling, just Gino.
His philosophy is always more than hairstyling. Hence he has been carrying out an idea called “g more than hair” which was in his mind for years. In this project shows that the gino hairandmore temperament is not just being a commercial hair salon but it is into the artistic bigger picture. Music was added as an essential aspect in every salon. At the time he invented the afterhours project, he also built up the Gino Artistic team for the hair collection shows. Invests in the training of its staff with seminars of its own trends. He believes in the hospitality and gives the best customer experience with the highest quality services. Therefore the Gino hair and more company owns 8 hair salons today (Marousi, Ilioupoli, Glyfada, Voula, Varkiza, Kolonaki, Hiltons’ area, Nea Smyrni) All of them are under his supervision, his personal style and guidlines, not just like a faceless franchise.